Sysaid
Sysaid
Global B2B IT Service Management (ITSM) platform serving enterprise organizations.
Year
2024/2025
Skills
Data Design
Marketing Design
Product Marketing
Presentation
Design
Brand Development
Cross-Channels Collaboration
AI Workflows
Year
2024/2025
Skills
Data Design
Marketing Design
Product Marketing
Presentation
Design
Brand Development
Cross-Channels Collaboration
AI Workflows
Year
2025
Skills
Data Design
Marketing Design
Product Marketing
Presentation
Design
Brand Development
Cross-Channels Collaboration
AI Workflows
Additional projects
Role & Scope
Senior Brand & Marketing Designer (Freelance). Developed a dedicated visual language for data communication — bringing consistency and clarity to how complex numerical and technical content was expressed across presentations and marketing assets. Also contributed to internal brand initiatives, including large-scale company events.
The Challenge
A high-volume marketing function operating without a defined visual language — across data communication, brand assets, and product marketing materials.
A high-volume marketing function operating without a defined visual language — across data communication, brand assets, and product marketing materials.
The Solution
Established a foundational visual language for data communication where none previously existed — bringing structure and consistency to how numerical and technical content was expressed. Extended this work across broader marketing and product marketing assets, including brand refresh initiatives and a UI update for product marketing. Also contributed to internal brand experiences and event activations.
AI Integration
Leveraged AI to break down and process complex textual content from presentations, making it easier to extract and structure key information. Also used generative tools to produce basic data design frameworks — serving as a foundation for the final design work and meaningfully reducing production time. Additionally explored AI-assisted motion graphics tools for select UI projects.
Outcome
Brought visual clarity and consistency across multiple touchpoints — from data design and presentation standards, to refreshed brand assets and updated product marketing materials — meaningfully raising the quality bar across the marketing function.
The Solution
Role & Scope
Established scalable design standards, modular presentation systems, and data-driven storytelling frameworks to support global business development. Art-directed a confident, crypto-native visual language that positioned the practice as a future-facing advisory unit within the broader financial ecosystem.
Senior Brand & Marketing Designer (Freelance). Developed a dedicated visual language for data communication — bringing consistency and clarity to how complex numerical and technical content was expressed across presentations and marketing assets. Also contributed to internal brand initiatives, including large-scale company events.
Senior Brand & Marketing Designer (Freelance). Worked across brand, marketing, and product marketing — contributing to visual consistency across a wide range of assets, from data-heavy presentations to brand refreshes and product marketing materials. Also supported internal brand initiatives, including large-scale company events.
The Solution
Established a foundational visual language for data communication where none previously existed — bringing structure and consistency to how numerical and technical content was expressed. Extended this work across broader marketing and product marketing assets, including brand refresh initiatives and a UI update for product marketing. Also contributed to internal brand experiences and event activations.
AI Integration
Leveraged AI to break down and process complex textual content from presentations, making it easier to extract and structure key information. Also used generative tools to produce basic data design frameworks — serving as a foundation for the final design work and meaningfully reducing production time. Additionally explored AI-assisted motion graphics tools for select UI projects.
Outcome
Brought visual clarity and consistency across multiple touchpoints — from data design and presentation standards, to refreshed brand assets and updated product marketing materials — meaningfully raising the quality bar across the marketing function.
The Solution
Established a foundational visual language for data communication where none previously existed — bringing structure and consistency to how numerical and technical content was expressed. Extended this work across broader marketing and product marketing assets, including brand refresh initiatives and a UI update for product marketing. Also contributed to internal brand experiences and event activations.
Outcome
Brought visual clarity and consistency across multiple touchpoints — from data design and presentation standards, to refreshed brand assets and updated product marketing materials — meaningfully raising the quality bar across the marketing function.
AI Integration
