Guesty
Guesty
Guesty is a global SaaS platform enabling hospitality operators to manage short-term rental portfolios at scale across multiple markets.
Year
2024/2025
Skills
Product Marketing
Marketing & Campaign Design
Performance Marketing
Design Systems Implementation
Cross-Channels Collaboration
AI Workflows
Year
2024/2025
Skills
Product Marketing
Marketing & Campaign Design
Performance Marketing
Design Systems Implementation
Cross-Channels Collaboration
AI Workflows
Year
2024/2025
Skills
Product Marketing
Marketing & Campaign Design
Performance Marketing
Design Systems Implementation
Cross-Channels Collaboration
AI Workflows
Additional projects
The Challenge
Guesty was scaling rapidly while navigating an active rebrand — simultaneously launching new product features and global marketing initiatives. The core challenge: sustain high-volume campaign output while applying an evolving brand system consistently across both product and marketing touchpoints.
Guesty was scaling rapidly while navigating an active rebrand — simultaneously launching new product features and global marketing initiatives. The core challenge: sustain high-volume campaign output while applying an evolving brand system consistently across both product and marketing touchpoints.
Role & Scope
Senior Marketing Designer, in-house studio. Partnered with Product Marketing and Content teams to translate an evolving brand identity into scalable, product-facing campaign frameworks across global markets.
Before
After
Before
After
After
Before
Before
After
The Solution
Operationalized the emerging brand direction into high-performing assets across performance channels, lifecycle communications, and conversion-focused landing experiences. Played an active role in defining how Guesty's evolving identity functioned in real-world marketing contexts — bridging legacy brand elements with the incoming system.
Before
After
Before
After
AI Integration
Integrated AI-driven visual generation into campaign production workflows, producing realistic hospitality and residential property imagery to support high-volume global initiatives.
Outcome
Delivered consistent global campaign rollouts throughout a complex rebrand transition, strengthening visual cohesion across regions while maintaining agility during a period of rapid product and marketing growth.
The Solution
Role & Scope
Established scalable design standards, modular presentation systems, and data-driven storytelling frameworks to support global business development. Art-directed a confident, crypto-native visual language that positioned the practice as a future-facing advisory unit within the broader financial ecosystem.
Senior Marketing Designer, in-house studio. Partnered with Product Marketing and Content teams to translate an evolving brand identity into scalable, product-facing campaign frameworks across global markets.
Senior Marketing Designer, in-house studio. Partnered with Product Marketing and Content teams to translate an evolving brand identity into scalable, product-facing campaign frameworks across global markets.
The Solution
Operationalized the emerging brand direction into high-performing assets across performance channels, lifecycle communications, and conversion-focused landing experiences. Played an active role in defining how Guesty's evolving identity functioned in real-world marketing contexts — bridging legacy brand elements with the incoming system.
AI Integration
Integrated AI-driven visual generation into campaign production workflows, producing realistic hospitality and residential property imagery to support high-volume global initiatives.
Outcome
Delivered consistent global campaign rollouts throughout a complex rebrand transition, strengthening visual cohesion across regions while maintaining agility during a period of rapid product and marketing growth.
The Solution
Operationalized the emerging brand direction into high-performing assets across performance channels, lifecycle communications, and conversion-focused landing experiences. Played an active role in defining how Guesty's evolving identity functioned in real-world marketing contexts — bridging legacy brand elements with the incoming system.
Outcome
Delivered consistent global campaign rollouts throughout a complex rebrand transition, strengthening visual cohesion across regions while maintaining agility during a period of rapid product and marketing growth.
AI Integration
Integrated AI-driven visual generation into campaign production workflows, producing realistic hospitality and residential property imagery to support high-volume global initiatives.
